"Not Dead Yet: Printed Page Volume to Reach 1.2 Trillion in the U.S. by 2015, According to IDC"
The death of the printed page has been greatly exaggerated, and although print volume will remain relatively flat between 2010 and 2015 (0.1% CAGR), combined U.S. printer and multifunction peripheral (MFP) page volume will reach 1.2 trillion at the end of the forecast period.
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Another ongoing industry shift is the move from monochrome to color devices. But while color laser and inkjet pages will each experience respectable growth over the forecast period, monochrome laser pages remain the industry’s 800 lb. gorilla, with a staggering 799.9 billion pages in 2015 despite a declining CAGR. Overall, printed page volume will remain steady despite a myriad of obstacles, including the introduction of green initiatives within a growing number of enterprise organizations; more widespread managed print services engagements; changing end-user behavior patterns from young, digitally oriented workers; and a weak economy.
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About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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