May 28, 2022

" Testing New Website Design"


From the, the world’s largest online retailer, is testing a new website design.

The new look is a pretty big shift away from the blue-and-white, image-heavy look that Amazon has used for years. The royal-blue bar across the top and the light-blue “all departments” menu box running down the left of are gone in the new design, which goes with a much more airy, white navigation bar up top and a larger search box.

The “all departments” menu is now collapsible, activated by a button to the left of the search box, leading to a cleaner and less cluttered look.

The redesign was first reported by the website TechCrunch, though Amazon later confirmed that it’s testing the new layout to the Wall Street Journal.

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About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.