"Amazon.com Testing New Website Design"
From the LATimes.com
Amazon.com, the world’s largest online retailer, is testing a new website design.
The new look is a pretty big shift away from the blue-and-white, image-heavy look that Amazon has used for years. The royal-blue bar across the top and the light-blue “all departments” menu box running down the left of Amazon.com are gone in the new design, which goes with a much more airy, white navigation bar up top and a larger search box.
The “all departments” menu is now collapsible, activated by a button to the left of the search box, leading to a cleaner and less cluttered look.
The redesign was first reported by the website TechCrunch, though Amazon later confirmed that it’s testing the new layout to the Wall Street Journal.
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Filed under: Publishing
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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