Metadata has never really got the juices going at IBC or anywhere else, but now at least it is being much more talked about and taken seriously by all participants in the content value chain. This will be reflected at IBC2011, where the fast expanding role of metadata in search and recommendation will be witnessed both in the conference and on the show floor.
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One of the more significant developments is in applying metadata not just to a whole piece of content, but individual chunks within it, such as a movie scene or song. This can be relevant both for production and search/discovery. Indeed the power of search both for a TV channel and for a database such as the IMBD would be greatly enhanced by being able to retrieve selected pieces of content from within a long item such as a movie. The problem though lies in creating appropriate metadata in a standard way that can be widely used by search or discovery engines.
IBC2011 is scheduled to take place September 8th-September 13th in Amsterdam.
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