"Is Vogue planning a 119-year digital archive?"
Does Vogue magazine have a digital archive in the works — one would stretch all the way back to its original 1892 issue? Rumors say that’s exactly what the long-lived fashion magazine is up to.
The blog Fashionista reads the tea leaves:
Vogue editor Anna Wintour attending the Webbys in June, accepting her magazine’s “People’s Voice” award by saying, “Sometimes, geeks can be chic.” (Webby Award winners must give five-word speeches).
Vogue publisher Susan Plagemann telling AdWeek that the magazine will be rolling out a new Web property in December. She declined to specify what that might be.
A “reliable source” confirming that a digital archive is what Vogue has in the works.
Since the AdWeek article — which was focused on the print ad sales for Vogue’s September issue, which are strong — fashion watchers have been speculating about “Vogue’s secret website.”
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.