Facebook Inc. is exploring an expansion of the information users see on its homepage, said people familiar with the matter, as competition in the social media space ramps up.
The social network is working on changes to a central product, the News Feed, which filters activity on Facebook and shows users information that is important to them, said people familiar with the matter. Engineers are working to create an unfiltered News Feed that would open the floodgates of information about users and the games they win, the companies they “Like” and the actions their friends take, said these people.
Facebook is also working on expanding its “Like” button to include other gestures created by marketers and third-party developers, said people familiar with the matter. Consumers could share information about the products they want to buy or the places they want to go, for instance.
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Hat Tip: BreakingNewsOnline.com