May 29, 2022

Updated Stats from Hitwise: Google+ Plus Visits Down 3% Last Week, Time on Site Down 10%*

Updated Numbers from Experian Hitwise:

  • Google+ received more than 1.79M total visits last week ending July 23, 2011. That is a decrease of 3% vs. the previous week (July 16th). The site received 1.86M total visits the previous week
  • The average time spent on the site was down as well by 10% from 5minutes and 50seconds to 5minutes and 15seconds
  •  Among the top 50 Upstream sites, 59% of Upstream traffic to Google+ last week came from other Google properties. accounted for 37% of Upstream traffic to the site. Gmail accounted 15.59%, a 9% increase from previous week
  • 40% of Upstream traffic to Google+ last week came from Search Engines (8% increase). Email provided the 2nd largest amount of Upstream traffic accounting for 19%.
  • 59% of visits to Google+ are from Males, that is a 4% increase from previous week (4 weeks ending July 23th).
  • Among age demos, 33% of visits are from users age 25-34 for the 4 weeks ending July 23rd. (Remember, the Google+ TOS says that the service not available users until they turn 18.

The numbers do NOT include mobile traffic or traffic from 3rd party apps.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.