Canada: Results of a Pan-Canadian Survey on the Habits of 18-to-34 Year-Old Adults

From the News Release/Summary:

• The popularity of social networks is constantly growing. The most recent results indicate that 88% of 18-to-34 year-old Internet users have a Facebook account (19% higher that the total Canadian adult population) and 27% have a Twitter account (80% more than the total Canadian adult population). Even LinkedIn is slightly more popular with this age group (13%) than with all adults (11%). While many predicted the rapid expansion of Foursquare, only 3% of 18-to-34 year-olds have adop44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.
  ted the two-year-old platform.

• On a daily basis, 18-to-34 year-olds-now use text messaging (58%) as often as their mobile device’s telephone feature (55%). On average, they send 23 texts a day. 86% of 18-to-34 year-olds own a mobile phone. More interestingly, 21% of 18-to-34 year-olds own a cell phone and a smart phone.

• 44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.

• This survey also reveals that 30% of 18-to-34 year-olds own a PVR (personal video recorder), 20% more than the total adult population.

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