December 2, 2020

Canada: Results of a Pan-Canadian Survey on the Habits of 18-to-34 Year-Old Adults

From the News Release/Summary:

  • The popularity of social networks is constantly growing. The most recent results indicate that 88% of 18-to-34 year-old Internet users have a Facebook account (19% higher that the total Canadian adult population) and 27% have a Twitter account (80% more than the total Canadian adult population). Even LinkedIn is slightly more popular with this age group (13%) than with all adults (11%). While many predicted the rapid expansion of Foursquare, only 3% of 18-to-34 year-olds have adop44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.
    ted the two-year-old platform.
  • On a daily basis, 18-to-34 year-olds-now use text messaging (58%) as often as their mobile device’s telephone feature (55%). On average, they send 23 texts a day. 86% of 18-to-34 year-olds own a mobile phone. More interestingly, 21% of 18-to-34 year-olds own a cell phone and a smart phone.
  • 44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.
  • This survey also reveals that 30% of 18-to-34 year-olds own a PVR (personal video recorder), 20% more than the total adult population.
About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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