Canada: Results of a Pan-Canadian Survey on the Habits of 18-to-34 Year-Old Adults
- The popularity of social networks is constantly growing. The most recent results indicate that 88% of 18-to-34 year-old Internet users have a Facebook account (19% higher that the total Canadian adult population) and 27% have a Twitter account (80% more than the total Canadian adult population). Even LinkedIn is slightly more popular with this age group (13%) than with all adults (11%). While many predicted the rapid expansion of Foursquare, only 3% of 18-to-34 year-olds have adop44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.
ted the two-year-old platform.
- On a daily basis, 18-to-34 year-olds-now use text messaging (58%) as often as their mobile device’s telephone feature (55%). On average, they send 23 texts a day. 86% of 18-to-34 year-olds own a mobile phone. More interestingly, 21% of 18-to-34 year-olds own a cell phone and a smart phone.
- 44% of the 18-to-34 year-olds surveyed about their cell phone use say that they downloaded a free application during the week of the study, as opposed to 16% who downloaded an application they had to pay for.
- This survey also reveals that 30% of 18-to-34 year-olds own a PVR (personal video recorder), 20% more than the total adult population.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.