March 7, 2021

Lists: Social Media: Tracking the Number of "Likes" and "Followers" For Major Retailers

Media Logic has posted an updated list that shows the number of Facebook “Likes” and Twitter “Followers” for a number of well-known retailers.

You can find the list at the bottom of this Media Logic Blog post where you’ll also find some analysis.

Facebook has been the story of the Media Logic Retail Marketing Report since our research began last July. Brand after brand has ticked past a million Likers, with a full one-third of our tracked retailers now north of that magic mark. New members of this no-longer-exclusive club include Tommy Hilfinger, Foot Locker, Build-a-Bear Workshop, Walgreens and Bass Pro Shops (with Party City and Cabela’s crossing the line after this survey’s close).

And for many brands, the pace of growth is only accelerating.

Twelve retailers saw better than 40 percent growth from mid-March to mid-May, led by Kirklands and its ³Cha-Ching² sweepstakes, which drove an incredible 280% liker spike. Kirklands attracted 200,000 likers with a $25,000 prize. That’s only 12.5¢ per! Yet, while Kirklands proved likers can be bought cheap, Build-a-Bear Workshop (up 137 percent) and Pottery Barn Kids (up 98 percent) confirmed Media Logic’s claim that recreation brands and certain specialty hardlines brands can grow simply by inviting fans to share stories and handiwork via an open Wall. And Office Max (up 124 percent) proved discounters could add fans by leveraging that classic retail funding source – co-op.

Hat Tip and Thanks: All Facebook and Their Story, “Kirkland’s Buys 200,000 Facebook Likes, 12.5 Cents Each.”

 

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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