May 24, 2022

AAP Releases March, 2011 Book (and eBook) Sales Numbers

From the Association of American Publishers:

In the Trade books division (general consumer fiction and non-fiction), Adult Paperbacks were the top-selling category at $115.9 Million, followed by Adult Hardcover at $96.6M, e-Books at $69.0M, Religious books at $63.5M and Adult Mass Market at $55.2M.

E-Books continued their popularity, growing 145.7% vs March 2010. At the same time, two Trade print categories showed gains for the month: Adult Hardcover increased 6.0% in net sales revenue vs last year and Adult Mass Market gained 1.2%.

According to publishers, these figures are consistent with seasonal buying patterns; in particular, a return to print editions after the post-holiday period of buying, or “loading,” of e-Books into e-reader devices.

The report includes data from 84 publishers in all categories of commercial, education, professional and scholarly books and journals. Among other highlights for March 2011, overall year to date revenue for all categories was $1,735.3 Billion, declining only 2.5% vs YTD 2010 (from $1,779.9B). Also, there was a 7.1% increase for University Press Paperbacks vs March 2010…

Read the Complete Announcement

*Category March 2011 March 2010 Percent change
Adult Hardcover $96.6M $91.2M +6.0%
Adult Paperback $115.9M $125.6M -7.7%
Adult Mass Market $55.2M $54.5M +1.2%
E-Books $69.0M $28.1M +145.7%
Religious Books $63.5M $49.8M +27.4%
University Press Hardcover $4.4M $4.5M -1.9%
University Press Paperback $2.6M $2.5M +7.1%
About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.