AAP Releases March, 2011 Book (and eBook) Sales Numbers

From the Association of American Publishers:

In the Trade books division (general consumer fiction and non-fiction), Adult Paperbacks were the top-selling category at $115.9 Million, followed by Adult Hardcover at $96.6M, e-Books at $69.0M, Religious books at $63.5M and Adult Mass Market at $55.2M.

E-Books continued their popularity, growing 145.7% vs March 2010. At the same time, two Trade print categories showed gains for the month: Adult Hardcover increased 6.0% in net sales revenue vs last year and Adult Mass Market gained 1.2%.

According to publishers, these figures are consistent with seasonal buying patterns; in particular, a return to print editions after the post-holiday period of buying, or “loading,” of e-Books into e-reader devices.

The report includes data from 84 publishers in all categories of commercial, education, professional and scholarly books and journals. Among other highlights for March 2011, overall year to date revenue for all categories was $1,735.3 Billion, declining only 2.5% vs YTD 2010 (from $1,779.9B). Also, there was a 7.1% increase for University Press Paperbacks vs March 2010…

Read the Complete Announcement

*Category	March 2011	March 2010	Percent change
Adult Hardcover	$96.6M	$91.2M	+6.0%
Adult Paperback	$115.9M	$125.6M	-7.7%
Adult Mass Market	$55.2M	$54.5M	+1.2%
E-Books	$69.0M	$28.1M	+145.7%
Religious Books	$63.5M	$49.8M	+27.4%
University Press Hardcover	$4.4M	$4.5M	-1.9%
University Press Paperback	$2.6M	$2.5M	+7.1%

Filed under: Companies (Publishers/Vendors), Data Files, Publishing