Market Projections: "2011 Global eBook Reader Shipments to Reach 27 Million Units"
Demand for e-book readers remained strong in first-quarter 2011, with global shipments soaring 236% on year to 4.8 million units. Digitimes Research believes global e-book reader shipments will reach 27 million units in 2011.
Among the brand-name vendors, Amazon will continue to be the market leader with an 60% share of global shipments in 2011. Barnes & Noble may hold on to second place, but its gap with third-place Sony will narrow.
North America will remain the biggest market for e-book readers, accounting for 72% of global shipments, but growth in the area is slowing down. E-book reader vendors are now aggressively expanding their presence in the Europe market, which is registering higher-than-average growths.
Monotone e-book readers will remain the mainstream in the next three years, during which no breakthrough in developing color devices can be expected. Global e-book reader shipments will reach 63 million units by 2014.
Graph: Global eBook Reader Shipment Share by Geography
Filed under: Companies (Publishers/Vendors), News
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.
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