Preprint: “Click Analytics: Visualizing Web Site Use Data” by Tabatha A. Farney
Journal: Information Technology and Libraries
From the Abstract:
Click analytics is a powerful technique that displays what and where users are clicking on a web page helping libraries to easily identify areas of high and low usage on a page without having to decipher web site use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s home page.