November 30, 2020

"Click Analytics: Visualizing Web Site Use Data" by Tabatha A. Farney, Preprint via Information Technology and Libraries

Preprint: “Click Analytics: Visualizing Web Site Use Data” by Tabatha A. Farney

Journal: Information Technology and Libraries

From the Abstract:

Click analytics is a powerful technique that displays what and where users are clicking on a web page helping libraries to easily identify areas of high and low usage on a page without having to decipher web site use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s home page.

Direct to Full Text (23 pages; PDF)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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