"Click Analytics: Visualizing Web Site Use Data" by Tabatha A. Farney, Preprint via Information Technology and Libraries
Preprint: “Click Analytics: Visualizing Web Site Use Data” by Tabatha A. Farney
Journal: Information Technology and Libraries
From the Abstract:
Click analytics is a powerful technique that displays what and where users are clicking on a web page helping libraries to easily identify areas of high and low usage on a page without having to decipher web site use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s home page.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.