1. “Finally, A Smart Alternative To Those Goofy Mobile Barcodes” (by Dan Frommer, Silicon Alley Insider)
Nothing to install or scan just text a few numbers. The pros and cons of Zoove. ||| A Few Zoove Demos.
A survey of 1000 British teenagers has found that 72% of 11-18 year olds don’t have the software to read QR codes or aren’t aware their phone can read them. Additionally, only 43% believed QR codes could be read by a phone, 8% of girls thought they were a magic-eye picture(!) and only 33% knew what they were called.
More in the survey mentioned in the article.
3. Commentary: “The QR Code Hype Cycle” (via 2D Code)