More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits.
Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to 500,000 people–own a digital device to consume literature in comparison to just 5% of those aged 18–24.
Another 18% of the over-55’s surveyed said they plan to invest in an e-reader in the next 12 months.
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Of the digital devices most popular among older readers, Amazon’s Kindle came out top with 47% of those surveyed claiming it was the best, while 31% preferred Apple’s iPad and 14% rated the Sony Reader.
The survey covered 2,000 people aged 50 and over in OnePoll’s SilverPoll research panel.
Market Research from UK: "More Over-50s Own E-Readers Than Youngsters"
Filed by on February 17, 2011
About Gary PriceGary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.
