Market Research from UK: "More Over-50s Own E-Readers Than Youngsters"
More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits.
Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to 500,000 people–own a digital device to consume literature in comparison to just 5% of those aged 18–24.
Another 18% of the over-55’s surveyed said they plan to invest in an e-reader in the next 12 months.
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Of the digital devices most popular among older readers, Amazon’s Kindle came out top with 47% of those surveyed claiming it was the best, while 31% preferred Apple’s iPad and 14% rated the Sony Reader.
The survey covered 2,000 people aged 50 and over in OnePoll’s SilverPoll research panel.
Filed under: Data Files, Publishing
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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