More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits.
Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to 500,000 people–own a digital device to consume literature in comparison to just 5% of those aged 18–24.
Another 18% of the over-55’s surveyed said they plan to invest in an e-reader in the next 12 months.
Of the digital devices most popular among older readers, Amazon’s Kindle came out top with 47% of those surveyed claiming it was the best, while 31% preferred Apple’s iPad and 14% rated the Sony Reader.
The survey covered 2,000 people aged 50 and over in OnePoll’s SilverPoll research panel.
Market Research from UK: "More Over-50s Own E-Readers Than Youngsters"
Filed by February 17, 2011on