February 27, 2021

Let Let The Blending Begin! Google's Getting More Social But Without Facebook (For Now)

Matt McGee from Search Engine Land Writes:

Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on Google.com.

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Prior to today’s announcement, Social Search results — which Google introduced in October 2009 — only appeared at the bottom of a search results page or after clicking the “Social” filter in the left-side column. Now, you might see them mixed anywhere in the search results.

[Snip]

Bing gained a lot of attention at the end of last year when it added “Facebook Liked Results” — a way for those searching at Bing to easily see what their friends liked on Facebook in response to a search, along with general search results from across the web.

Despite Google’s wide expansion of Social Search, the changes don’t include any Facebook “Like” activity, even if you’ve added your Facebook page to your social profile.

[Snip]

If you have linked your social accounts, you might wish to see “regular” results that haven’t been “socialized,” so to speak. You can only do this by logging out of Google. Otherwise, there’s no option to disable them from being blended. [Our Emphasis]

MUCH More (Including Screenshots) In This SEL Article

See Also: In Addition to Blended Results Pages at Bing, “Social Only” Page/Interface Is Available.
Material from Facebook and  Twitter.

Google Real-Time does the same type of thing.

[However], Google doesn’t receive Facebook data that happens on personal Facebook walls in the way that Bing has been getting from Facebook since late 2009 (if that wall data is shared by their owners with “everyone”).

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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