December 14, 2017

Association of American Publishers (AAP) Reports Book Publisher Sales Declined in July 2017 (downloaded Audio Only Category to See Increase)

From the Association of American Publishers (AAP):

About the Data Below

Publisher net revenue is tracked monthly by the Association of American Publishers (AAP) and includes sales data from about 1,200 publishers. Figures represent publishers’ net revenue for the U.S. (i.e. what publishers sell to bookstores, direct to consumer, online venues, etc.), and are not retailer/consumer sales figures.

July 2017

After several months of increases, publishers’ revenues (sales to bookstores, wholesalers, direct to consumer, online retailers, etc.) declined by 11.7% in July 2017 compared to July 2016.

Revenues for Jan. – July 2017 were relatively flat, up by 0.2%, according to the most recent StatShot data from the Association of American Publishers. Tracked categories include: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.

Revenues for trade books (fiction/non-fiction/religious) declined in July, and were flat (down 0.3%) for the year-to-date, compared to the same periods in 2016. The only category to see growth in July 2017 was Religious Presses, which saw a 4.4% revenue increase in July 2017 compared to July 2016; despite that growth, the category remains down year to date. The only format that saw growth in July was downloaded audio, which saw 23.8% revenue growth compared to July 2016.

Total Trade Net Revenue by Category (in millions)*

Jan. – July 2017 Jan. – July 2016 Percent Change
Adult Fiction/Non-Fiction

$2,581.6

$2,552.9

+1.1%

Children’s/YA

$977.4

$1013.1

-3.5%

Religious Presses

$222.7

$227.7

-2.2%

Total Trade

$3,781.7

$3,793.8

-0.3%

Trade Book Formats

Despite the overall revenue decline in trade, downloaded [our emphasis] audio had another strong month with revenues up 23.8% in July 2017 compared to July 2016.

Revenues for eBook and most print book formats declined, the exception being children’s board books which saw revenues increases of 2.6% in July.

Total Trade Net Revenue by Format (in millions)*

Jan. – July 2017 Jan. – July 2016 Percent Change
eBooks

$648.1

$682.4

-5.0%

Hardback

$1249.8

$1229.1

+1.7%

Paperback & Mass Market

$1,480.9

$1,527.3

-3.0%

Downloaded Audio

$185.6

$142.1

+30.7%

Other (physical audio, board book)

$217.3

$213.1

+2.0%

Education and Scholarly Publishing

Higher Education and PreK-12 publishers saw revenues decline during July, down 10.7% and 8.0% respectively compared to the prior year. From Jan. to July 2017, Higher Education saw slight 1.6% revenue growth and PreK-12 was flat at 0.1% growth.

Professional Books declined by 6.2% and University Presses were flat at 0.2% in July 2017 compared to 2016.

Direct to Complete AAP Data

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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