September 26, 2017

Tennessee: Memphis Public Libraries ‘Start Here’ With New Brand Campaign

From the Memphis Business Journal:

2017-09-12_14-53-10We really focus on all forms of literacy — not just in the form of books, but also financial literacy and music literacy,” said Keenon McCloy, director of Memphis Public Libraries.

With the emergence of the Internet and e-books, the City of Memphis is rebranding its public libraries.

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Last fall, Little Bird Innovation responded to a research RFP from the Memphis Library Foundation. Little Bird’s research would build the foundation for a communications plan by DCA to reinvigorate Memphis’ public libraries.

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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