July 25, 2016

Tech Forecast: Over 31 Million Us Internet Users Will Only Go Online Via A Mobile Device In 2016

From eMarketer:

Source: eMarketer

Today, more and more people in the US are relying on their mobile devices for digital access. eMarketer expects that 88.3% of US internet users will go online via desktop/laptop at least monthly in 2016, a significant decrease from 97.3% in 2011. This year, nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device—what eMarketer defines as mobile-only internet users—and that number will continue to rise through the forecast period.

More than eight in 10 people in the US will use a mobile phone in 2016. Annual user gains will not climb substantially over the forecast period, with any growth coming from new mobile phone users in the youngest and oldest age segments.

In 2016, smartphone users will account for nearly four out of five mobile phone users. Despite such a high penetration rate, the smartphone user base will grow steadily at 8.7% this year.

Read the Complete Report Summary, View Three Charts

See Also: This Year, More Than Half of Americans Will Use Facebook & More Than a Third of Mobile Phone Users Will Be on Instagram in 2016 (February 22, 2016)

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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