Ron Mobed, the CEO of the scientific, technical and medical information business Elsevier, is a long term thinker in a digital first environment – a space that isn’t generally known for extensive and deep consideration
Elsevier has four “value drivers” that are key to improving content, explains Mobed.
- Volume. “Enough volume for the customer to feel that he’s got enough volume of content to be able to base his decision. So we expand our volumes.
- Category adjacencies. “We expand the content coverage so we go into more types of content. From chemical compounds we’re going into biological information as well, as an example.”
- Search. “We help people to find information so we improve the utility of the content.”
- Analytics. “And then when you put digital analytics on top then you’re really getting much closer to the decision point. You’re saying ‘here I’m guiding you to the decision’ as opposed to ‘here’s a bunch of stuff, now you go and figure out what you want to do’.” So those four are big value drivers for us and the combination of those are what create the end point solution for the individual customer.
Elsevier has been hiring digital experts of late, hiring from Amazon and Googleamong other companies, according to Mobed. “The digital people are what we’re bringing on because we already have sector experience but their importance to the company is equivalent. The result of that is that we can continue on that transformation that we’re getting closer and closer to the point of decision by building information systems that have content and technology.”
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