September 26, 2016

“Chicago Public Library Ready to Raise Its Profile Via New Ad Campaign” as Fine Amnesty Program Launches (Video)

From the Chicago Business Journal:

Well, it’s time to bring the Chicago Public Library back into the spotlight, and the Chicago Public Library Foundation and ad agency FCB Chicago are about to do just that with a new public service ad campaign titled “Home of the Curious” set to officially break next month.

But in advance of the full-blown campaign, FCB and the Foundation have developed a teaser video ad that re-introduces the Library to the public and offers an overdue book amnesty program through Feb. 18.

The librarian appearing in the new FCB book amnesty video is a Chicago Public Library employee, and she’s got just the right quirky quality in front of the camera to make the video pop as it should.

Read the Complete Article

CPL Video Ad

Message from the Mayor

See Also: Learn More About the Fine Amnesty Program (via CPL)

See Also: For the First Time in 20 Years Chicago Public Library Offers Amnesty Program For Overdue Materials (August 7, 2012)

See Also: LA Public Library Launching a Two-Week Valentine’s Day Themed Amnesty Program For Overdue Materials (January 21, 2016)

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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