From the Google Australia Blog:
Editions At Play is an experiment by Visual Editions and Google’s Creative Lab to explore the potential of digital books: that is, books that change dynamically on your phone or tablet, using all the attributes of the modern mobile web to do things that printed books never could. Simply put, we wanted to see if we could keep the integrity of reading, but play with the book’s digital form.
Along with playing with the form of books, we wanted to find a way to commission and champion this new kind of book to have well-known authors work with developers and designers to create immersive digital reading experiences. So the Editions At Play book store opens today with two new books: Entrances & Exits by Reif Larsen and The Truth About Cats & Dogs by Joe Dunthorne and Sam Riviere. The books are available to preview and buy using Google Play on the Editions At Play website.
Read the Complete Blog Post
See Also: Editions at Play “About” Page