September 30, 2014

Survey Findings: “Extra! Extra! Read All About It (via Mobile)!”

share save 171 16 Survey Findings: Extra! Extra! Read All About It (via Mobile)!

From eMarketer:

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%), according to data released earlier this month by GfK MRI Starch Advertising Research. And based on May 2014 polling by IDG Global Solutions, magazines better hope this is true across all mobile devices—and newspapers should cross their fingers even more.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same. Print magazines followed: 47% of tablet-toting respondents had replaced them with a digital screen, and 33% of smartphone owners had moved their magazine reading to their phones.

Read the Complete Article

Note: The article contains two charts:

1. Smartphone/Tablet Users Whose Devices Have Been Replaced By Other Types of Media, by Age, May 2014
2. Smartphone/Tablet Users Worldwide Who Use Their Smartphone/Tablet While Using Another Device, by Age, May 2014

share save 171 16 Survey Findings: Extra! Extra! Read All About It (via Mobile)!
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.