December 19, 2014

Stats: Apps Now Drive Half of All Time Spent on Digital According to comScore

share save 171 16 Stats: Apps Now Drive Half of All Time Spent on Digital According to comScore

From a comScore Blog Post by Andrew Lipsman:

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May, coming in at 51%.

 Stats: Apps Now Drive Half of All Time Spent on Digital According to comScore

Source: comScore

More (incl. Additional Chart in the Complete Blog Post)

share save 171 16 Stats: Apps Now Drive Half of All Time Spent on Digital According to comScore
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.