October 26, 2014

Social Media: Only 11% of New Twitter Users in 2012 Are Still Tweeting

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From the WSJ’s Digits Blog:

According to a forthcoming report from Twopcharts, a website that monitors Twitter account activity, about 40% of the 20 million accounts that are registered on Twitter each month send at least one tweet the month they sign up. This excludes accounts that were suspended or deleted.

By the time Twitter celebrates its ninth birthday next year, Twopcharts estimates only a quarter of those accounts will still be tweeting.

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To date, about 1.5 billion Twitter accounts have been registered, according to the Amsterdam-based Twopcharts. Of these, 955 million still exist today, but only 13% have tweeted in the last 30 days. That is roughly half of the 241 million monthly active users Twitter said that it had as of the end of 2013. Twitter defines a monthly active user as an account that logs in at least once a month. It does not necessarily have to tweet anything.

Twopcharts founder Adrianus Wagemakers said that he is only able to tell when a account has tweeted something, not when it has logged in. Wagemakers monitors the unique user ID numbers assigned to each Twitter account as they are created. Wagemakers’s full report will be released the first week of April.

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.