October 5, 2015

Some New Facts and Stats About Canadian Internet Use and Users

The numbers were shared today by CIRA (Canadian Internet Registration Authority), the organization that manages the .CA domain registry.  These and other statistics are found in the just released CIRA Factbook 2014.

From a Summary:

  • Half of Canadians who expressed a preference also said they prefer .CA over .COM for business use, and for online activities that require the disclosure of personal information such as shopping or banking.
  • 74 per cent of Canadians reported that they search online, and compare goods and services, before committing to a purchase.
  • Only 62 per cent of Canadians in the lowest income quartile have Internet access, compared with 95 per cent of Canadians in the highest income quartile.
  • The average Canadian visited 3,731 web pages per month last year, the highest in the world. We also ranked a close second behind the U.S. for the average number of hours spent online per user.
  • Canadians continue to be heavy consumers of online video, ranking second in the world behind the U.K., at 24.8 hours per month.
  • Almost 24 million Canadians, or 69 per cent of us, visited at least one social networking site last year.
  • The percentage of smartphone users who use their device to watch video or television increased by 21 percentage points last year, to 37 per cent.

Direct to Summary

Direct to Complete Factbook


Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

Craft Exceptional Digital Experiences for Your Users
Digital UX LJ and ER&L present an exceptional roster of library and user experience (UX) experts for our newest online course, Digital UX Workshop: Crafting Exceptional Digital Experiences for the User-Centered Library. During this 5-week online workshop, you will explore why UX matters, and how to sell user-centered design (UCD) to leadership within your organization. Whether you want to redesign your website, revamp your user interface, create a new discovery tool, implement e-resources, or develop a mobile app—you’ll have a tangible product by the end of the course.