October 6, 2015

Not a Happy Holidays For Nook Device, Sales Drop More than 60% vs. 2012

From Barnes & Noble:

The NOOK segment (including digital content, devices and accessories), had revenues of $125 million for the nine-week holiday period, decreasing 60.5% as compared to a year ago.

Device and accessories sales were $88.7 million for the holiday period, a decrease of 66.7% from a year ago, due to lower unit selling volume and lower average selling prices.

Digital content sales were $36.5 million for the holiday period, a decline of 27.3% compared to a year ago due to lower device unit sales and lower average selling prices.

Retail unit sales at Barnes & Noble stores and B&N.com fell 6.6% (5.5% in comparable sales) vs. the 2012 holiday period.

Read the Complete Announcement

See Also: Analysis from Brad Stone at BloombergBusinessweek

See Also: Barnes & Noble core retail business stabilized during holidays (via Reuters)

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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