April 17, 2014

Devices: 221 Million Tablets Forecast to Ship During 2013, 53.5% Above 2012 Levels

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Here’s an updated forecast from IDC. 

According to the latest forecast from the International Data Corporation (IDCWorldwide Quarterly Tablet Tracker, worldwide tablet shipments are expected to reach 221.3 million units in 2013, down slightly from a previous forecast of 227.4 million but still 53.5% above 2012 levels.

Shipment growth is forecast to slow to 22.2% year over year in 2014 to a total of 270.5 million units. By 2017, annual market growth will slow to single-digit percentages and shipments will peak at 386.3 million units, down from the previous forecast of 407 million units.

One key factor to watch going forward is the mix of small vs. large tablets. The market has trended toward small tablets in a big way over the last 24 months, but the rise of large phones could well push consumers back toward larger tablets as the difference between a 6-inch smartphone and a 7-inch tablet isn’t great enough to warrant purchasing both. Apple’s launch of the iPad Air, a much thinner and lighter version of its 9.7-inch product, could herald another market transition back toward larger screens, presuming consumers are willing to pay the higher costs associated with bigger screens.

Charts from IDC

Tablet OS Market Share, 2012 – 2017 

Tablet OS

2012 Market Share

2013 Market Share*

2017 Market Share*

Android

52.0%

60.8%

58.8%

iOS

45.6%

35.0%

30.6%

Windows

0.9%

3.4%

10.2%

Other

1.4%

0.8%

0.4%

Grand Total

100.0%

100.0%

100.0%


Source: IDC Worldwide Quarterly Tablet Tracker, December 2013

Read the Complete IDC Announcement

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.