October 23, 2014

Opera’s New State of Mobile Web Report Shows How Americans Browse on their Phones, and When

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Highlights From the Latest Edition of the State of the Mobile Web Report From Opera Software.

This edition of the State of the Mobile Web report by web company Opera Software examines these types of weekly usage patterns, using information about the type of  [our emphasis]  sites visited by Opera Mini users in the United States. In addition to variations by day of week, the report also looks at traffic to different website categories throughout a 24-hour period, reflecting Americans’ mobile content consumption over the course of a day.

Key trends noted in the report:

  • Shopping and real estate sites are most popular midweek, while fashion, games, religion & spirituality, hobbies, and arts & entertainment sites are busiest on the weekends.
  • In some cases, traffic (measured by number of unique visitors) and engagement (measured by number of page views) are not always in sync. Mobile sites in the Food & Drink, Family & Parenting, Business, and Health & Fitness categories see high levels of traffic on one day but hit their engagement peak on another.
  • Americans are spending their mornings (6-10 a.m.) in “lean forward” activities like Shopping, Social Networking and Research in categories like Automotive and Travel. Their afternoons (2-6 p.m.) are spent more in “lean back” activities like checking Business and News sites and browsing Fashion, Education, and Arts & Entertainment content.
  • Many Americans are using the late night and early morning hours (10 p.m. – 2 a.m.) to plan their futures: visits to career and personal finance sites peak during this period.
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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.