July 30, 2014

New Article: “Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications”

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The following article appears in the new issue (Vol 5, No. 1; 2013) of Collaborative Librarianship.

Title

Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

Author

Marie Kennedy
Loyola Marymount University 

Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Direct to Full Text Article (10 pages; PDF)

Direct to Table of Contents For Entire Issue

share save 171 16 New Article: Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.