Here’s an update to a March 21, 2013 post titled, “The Days of Printed Frommer’s Travel Guidebooks Appear to Be Over” where we shared a report that Google would no longer publish print versions of Frommer’s titles.
Google acquired Frommer’s in August 2012 via an acquisition of Wiley’s travel assets.
Well, things change.
Today, we learn that Google is selling the company to its founder, Arthur Frommer.
Google declined to give a reason for the about-face but said it had been integrating content from Frommer’s into its Google+ Local business listings and other Google services. It also said it is licensing certain travel content to Mr. Frommer, though it declined to elaborate.
Terms of the deal weren’t disclosed.
“Starting this autumn, we plan to publish some 40 titles, 20 of which will be available digitally and in print, and the other half available only in print,” said Mr. Frommer, 83 years old, in an interview on Thursday. “All will contain the judgments and recommendations of some of the best travel writers in the world.
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See Also: Arthur Frommer gets his brand name back from Google (via Skift.com)
A lot of detail about Frommer’s and Google since the deal was first announced last August. Interesting.