Here’s a new report that, although aimed at online marketers, might be of interest to some of you.
From Chikita Insights:
Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility and portability of mobile devices supports their usage around the clock. With mobile having made Web browsing a truly 24-hour affair, Chitika Insights wanted to quantify mobile and desktop usage as a function of hour of the day.
Along with analysis, three additional charts are available in the complete report:
- North American Smartphone Web Browsing Activity (by Time of Day)
- North American Tablet Web Browsing Activity (by Time of Day)
- North American Desktop Web Browsing Activity (by Time of Day)
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