October 7, 2015

Hour-by-Hour Examination: Smartphone, Tablet, and Desktop Usage Rates in U.S. and Canada

Here’s a new report that, although aimed at online marketers, might be of interest to some of you.

From Chikita Insights:

Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility and portability of mobile devices supports their usage around the clock. With mobile having made Web browsing a truly 24-hour affair, Chitika Insights wanted to quantify mobile and desktop usage as a function of hour of the day.

 Along with analysis, three additional charts are available in the complete report:

  • North American Smartphone Web Browsing Activity (by Time of Day)
  • North American Tablet Web Browsing Activity (by Time of Day)
  • North American Desktop Web Browsing Activity (by Time of Day)

Direct to Full Text 


Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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