November 24, 2015

Columbus Metropolitan and Six Other Public Libraries Formally Launching Pilot of Midwest Tape’s Hoopla Digital Lending Platform

hoopla, a new digital borrowing platform from Holland, Ohio based Midwest Tape was formally launched today on the Columbus Metropolitan Library web site.

Look for the service to become available from the other pilot partners (see below) soon.

hoopla lets card holders borrow video (tv shows and movies), audiobooks, and music from their local library and view/list on a web browser or smartphone.

LJ’s Mike Kelley first wrote about the Hoopla almost a year ago right after the platform was previewed at the 2012 Public Library Association Conference.

From Today’s Launch Announcement (via Columbus Metropolitan Library):

Hoopla is designed for users of all ages and skill levels for easy navigation. CML is one of only seven library systems in the country piloting this service. The other library systems are: Toledo Public Library, Seattle Public Library, Orange County Library System, Los Angeles Public Library, Harford County Public Library and Charlotte Mecklenburg Library.


A feature unique to hoopla is that more than one customer can check out materials at a time, so there is no waiting for the items customers want to borrow. For further convenience, when the lending period expires, titles are automatically removed from the customer’s device making late fees a thing of the past.


Enjoying the service isn’t limited to one device, either. hoopla is a cloud based program that allows customers to borrow titles using one device and watch it on another – anywhere there’s an Internet connection. All customers need is a library card and an Internet connection to electronically borrow and enjoy movies, TV shows, audiobooks and music albums, accessible through any compatible device.

Direct to hoopla Web Site

Take a Look at the hoopla App for iOS, Android App Coming Soon to Google Play

Direct to hoopla on Facebook

Direct to hoopla on Twitter

Gary Price About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.

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