November 17, 2014

New From Pew Internet: The Demographics of Social Media Users — 2012

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From Pew Internet:

A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.

Selected Charts

 New From Pew Internet: The Demographics of Social Media Users — 2012

 New From Pew Internet: The Demographics of Social Media Users — 2012

 Demographics by Service

 New From Pew Internet: The Demographics of Social Media Users — 2012

 New From Pew Internet: The Demographics of Social Media Users — 2012

Charts for Pinboard, Tumblr, and Instagram are also provided.

Direct to Full Text Report, Methodology ||| Direct to PDF Version

See Also: Social Media: 61% of Facebook Users Have Voluntarily Taken Break From Using Service (February 5, 2013)

share save 171 16 New From Pew Internet: The Demographics of Social Media Users — 2012
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.