Impressive numbers but also plenty of questions.
For example, we’re interested to see if the growth continues AND if users who borrow once or twice continue to borrow on a regular basis. If not, why do they stop?
Also, we would be like to know what percentage of users who browse don’t borrow a book during that specific browsing session and if users who do borrow a book return them before they timeout (if they’re done with the book).
Finally, what specific devices are being used to access OverDrive content?
Those are a few of the things we would love to know that these statistics don’t address.
Here is what we did learn.
2012 OverDrive Usage and Collection Statistics
- 2.7 billion book and title catalog pages (up 65 percent) and generated 192 million registered visitor sessions last year (up 93 percent from 2011) via OverDrive usage in public and K-12 libraries
- 22,000 public and K-12 libraries use OverDrive services
- 300,000 titles added to OverDrive’s collection for library’s to select from. Total collection (ebooks, audiobooks, and video) now has over 1 million items.
Discovery and Sampling
- Sampling is up more than 500 percent. OverDrive released the samples in September.
- Discovery has increased by more than 60 percent, with more than 1 billion cover image impressions in Dec. 2012
- Mobile visits increased to 47 percent of all visits
- 16 million downloads of the OverDrive Media Console app in 2012
- 70 million digital titles checked out in 2012
More From OverDrive in this announcement.