In an attempt to compete with Amazon and Barnes & Noble, Berlin-based ebook company txtr and U.S. print book distributor ReaderLink have partnered to sell ebooks through new outlets: grocery stores, mass merchants, warehouse clubs, drugstores and department stores.
The two companies also plan to design an e-reader or tablet that these stores can sell to their customers. ReaderLink already distributes print books to clients like Target, Walmart, Costco, Sam’s Club, BJ’s, Kohls, Stop & Shop and Walgreens, among several others. With the new partnership, those stores can sell ebooks through their websites.
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Note: As the article notes and something that we’ve pointed out on infoDOCKET in the past (see this post about txtr from October 2012), 3M has a financial interest in txtr. The company also develops the software for the 3M Cloud Library.
Given the txtr-3M relationship you have to wonder if sometime in the future 3M Cloud Library users will be able to learn about and access library ebooks via txtr products, apps, and services?
See Also: Full Text of Today’s Announcement (PDF)