OEM Market Share
…data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share. Smartphone penetration surged past the 50 percent threshold for the first time. Google Android led that segment of the market with 52.5 percent of smartphone subscribers, while Apple accounted for 34.3 percent.
Smartphone Platform Market Share
119.3 million people in the U.S. owned smartphones (51.0 percent mobile market penetration) during the three months ending in September, up 8 percent since June. Google Android ranked as the top smartphone platform with 52.5 percent market share (up 0.9 percentage points), while Apple’s share increased 1.9 percentage points to 34.3 percent. RIM ranked third with 8.4 percent share, followed by Microsoft (3.6 percent) and Symbian (0.6 percent).