Surging ebook sales now represent an estimated 16.3 per cent of the overall book market in Canada, a figure that caught even some industry watchers by surprise.
The trends are outlined in a first-of-its-kind report by BookNet, which is based on several consumer surveys conducted over the first half of the year. The results are considered accurate within 3.1 percentage points, 19 times out of 20.
The overall average price was $12.84. The average ebook was $7.44, the average hardcover was $19.09 and the average paperback was $12.18.
While ebook sales still lag behind hardcover sales in Canada by about seven per cent, the trend is further along south of the border.
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