April 15, 2014

E-Book User Base Expands to 24.5% of U.S. Adult Population According to New Statistics from Simba

share save 171 16 E Book User Base Expands to 24.5% of U.S. Adult Population According to New Statistics from Simba

New from Simba Information:

Simba Information has published an addendum to its recently released Trade E-Book Publishing 2012 report. In addition to showing an updated list of e-book hardware trends, the data indicates that about 24.5% of U.S. adults consider themselves to be e-book users, up from about 17.2% the year before; the sudden rise may be due to consumers buying the runaway bestselling series 50 Shades of Gray.

“Even though the base of e-book users expanded over the past year there are still lingering questions as to what extent consumers are engaged with digital book content,” said Michael Norris, senior analyst of Simba Information’s Trade Books Group, in commenting on the findings. “We also found that over a quarter of e-book users haven’t purchased a single digital book in the past year, and that is about the same as we discovered last summer. Additionally, there remains a very large group of iPad owners who are not e-book users at all.”

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See Also: Highlights from Trade E-Book Publishing 2012 Report (April 2012)

share save 171 16 E Book User Base Expands to 24.5% of U.S. Adult Population According to New Statistics from Simba
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.