Trove: the Terrors and Triumphs of Service-Based Social Media
National Library of Australia Staff Papers, 2012
The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.
Direct to Full Text Article (16 pages; PDF)
Also Available: @TroveAustralia Twitter Feed Norms of Practice (2 pages; PDF)
Direct to Trove Database