September 2, 2014

Tablet and E-book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period

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New Statistics from the Pew Internet & American Life Project.

From the Overview:

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers.

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Highlights and Charts

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

 Tablet and E book Reader Ownership Nearly Double Over the Holiday Gift Giving Period

Ownership–Tablets

The surge in ownership of tablet computers was especially notable among those with higher levels of education and those living in households earning more than $75,000. More than a third of those living in households earning more than $75,000 (36%) now own a tablet computer. And almost a third of those with college educations or higher (31%) own the devices.

 Tablet and E book Reader Ownership Nearly Double Over the Holiday Gift Giving Period

Ownership–E-Book Readers

Ownership of e-readers among women grew more than among men. Those with more education and higher incomes also lead the pack when it comes to e-book ownership, but the gap between them and others isn’t as dramatic. For instance, 19% of those in households earning $30,000-$50,000 have e-book readers. They are 12 percentage points behind those in households earning $75,000 or more in e-book reader ownership. The gap between those income levels on tablet ownership is 20 percentage points.

 Tablet and E book Reader Ownership Nearly Double Over the Holiday Gift Giving Period

 

share save 171 16 Tablet and E book Reader Ownership Nearly Double Over the Holiday Gift Giving Period
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.