Happy Anniversary and Congrats to the Entire JOVE Team!
In the 10 billion dollar academic publishing industry producing over 25,000 scholarly journals, there is only one peer reviewed science video journal. This month, the Journal of Visualized Experiments (JoVE) celebrates the fifth anniversary of its first issue.
The journal is the brainchild of CEO and co-founder, Dr. Moshe Pritsker, who came up with the JoVE idea to increase the productivity of biological and medical research.
Though the answer to the problem seems simple, video-based publication is much more complicated than the traditional text-based publishing the academic publishing industry is built on. To be successful, JoVE needed to establish a systematic and scalable method of video production, develop revenue streams to sustain the higher cost, and ensure acceptance from the academic community.
“Back in 2006, nobody knew if researchers would accept it because nothing like it had been done before,” said Pritsker. “A lot of people wanted to use the articles, but not many wanted to publish.”
In April 2009, JoVE adopted a subscription model, and the University of California, Davis became the first subscriber, followed closely by Harvard University, MIT, Yale, Stanford, and other world leaders of academic research and education. Less than two years later, nearly 300 academic institutions subscribe to JoVE. However, JoVE continues to provide free access to developing countries in South America, Asia and Africa through the World Health Organization initiative, HINARI.
JoVE is headquartered in Cambridge, Massachusetts, the academic capital of the world. Starting with 3 employees in 2007, the company now employs nearly 50 people, including science editors, video professionals, and business people.