September 23, 2014

Preprint: "Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E-Books"

share save 171 16 Preprint: "Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E Books"

Title: “Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E-Books (22 pages; PDF)

Source: C&RL (College and Research Libraries)

Authors:
+ Andy Revelle (Social Sciences Librarian, Miami University)
+ Kevin Messner (Life Sciences Librarian, Miami University)
+ Aaron Shrimplin (Assistant Dean for Reference and Collection Services, Miami University)
+ Susan Hurst (Business Librarian, Miami University)

Accepted for Publication: August 2011
Anticipated Publication Date: July 2012

Abstract:

Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and Printers. The initial Q-methodology study results were then utilized as a basis for a large-n survey of undergraduates, graduate students, and faculty, so that we could have a more complete picture of the demographic and social make-up of the campus population. Results from that survey indicate that academic discipline is strongly associated with the respondents’ opinion types. Gender and educational status are also associated with respondents’ opinion types.

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share save 171 16 Preprint: "Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E Books"
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.