Pamela Parker and Danny Sullivan have details about new buttons from Twitter and Google in two separate Search Engine Land reports.
In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly.
Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click “follow” to achieve the same effect. Users who aren’t logged into Twitter still have to log in before the new account is added to their subscription list. It’s unclear whether the value proposition of the new button will be compelling enough to spur website owners to replace the previous buttons they’ve likely already implemented on their sites.
Read the Complete Article (With An Example of an Instant Follow Bottom and Links to Developers Guide)
It’s official. Google’s +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google’s since confirmed with me that it will be happening. Google tells me that any site will be able to to add the +1 button code to their site as of tomorrow, through a self-serve process.
Read the Complete Article (Incl. Screen Caps and Likely Implementation Procedures)